Update on Business and PURE’s SDC-Based Antimicrobial Food Safety Solutions
RANCHO CUCAMONGA, CA (December 15, 2021) – PURE Bioscience, Inc. (OTCQB: PURE) (the “Company,” “PURE” or “we”), creator of the patented non-toxic silver dihydrogen citrate (SDC) antimicrobial, today reported financial results for the fiscal first quarter ended October 31, 2021.
Summary of Results – Fiscal First Quarter Operations
Marketing and Sales
The Company has hired an international marketing firm, based out of Seattle, Washington, to support the Company’s efforts to increase revenue growth and brand recognition in the coming year. The firm focuses on working with companies to develop comprehensive marketing strategies that identify competitive delineation, drive-focused campaigns, and develop sales leads designed to materialize revenue. We expect their work to incorporate a website redesign, brand refresh, new strategic messaging and content, as well as focused video and digital campaigns that target markets such as food processing, food distribution, education, healthcare and government. We believe that a natural result of a formal marketing program, with a regular cadence of activity, will translate into market recognition of PURE as a highly-competitive brand that stands apart from the competition. Board Member, Kristin Taylor, has been instrumental in helping the Company to build a marketing function that is focused on revenue and results.
Along with a new marketing campaign, the Company is actively interviewing candidates for the newly-formed position of Director of Sales. The Company expects the individual who assumes this role to leverage his or her background in executing and delivering meaningful annual revenue targets within the bioscience sector.
The Company is in negotiations on a contract with a distributor for wider and deeper penetration into the Canadian markets. These efforts have included notification and filings with Health Canada providing a new importer of record. This distributor has been working with Canadian and multi-national food processing customers to validate usage and efficacy in facilities with the intent to begin sales efforts immediately upon execution.
Jason Kawata, Vice President, Food Division, continues to lead efforts to implement EPA PURE Hard Surface and FDA PURE Control in the fresh produce channels. Jason is joined in these efforts by distributors and consultants, including Factor IV Solutions and Dr. Martin Wiedmann, a member of PURE’s Scientific Advisory Board, to provide training and validation across the channel. The Company support and sales efforts continue as the produce industry ramps back up from the pandemic slow down. In-facility validation has begun with the second largest U.S. produce processor and is moving forward towards completion. We are currently in contract discussions with a multi-national chemical distributor to carry our products to their targeted customers in fruit and vegetable processing. Assuming this contract is executed, we believe this partnership will add another dimension to our efforts into the total produce industry.
The Company was featured in a weekly newsletter to the Produce Marketing Association and United Fresh, two industry-leading trade groups with a 375,000 combined monthly impressions. The Company provides targeted solutions to industry-specific issues with links to our website that include text and video explanations of our chemistry and application technologies along with validation data. We are seeing increased inquiry levels and new business opportunities from these efforts.
The addition of Tim Steffensmeier, Director of Technical Services, Food Division, also has helped our sales efforts. He has provided introductions to numerous multi-national food processors, including an evaluation installation in a facility that is one of 16 U.S. locations where we believe PURE Hard Surface is uniquely qualified to solve long-standing food safety issues. Following a successful evaluation, we expect a product adoption process to be implemented across all U.S. facilities. Mr. Steffensmeier’s efforts have also created new relationships and added customers across other food processing channels including produce, dairy, frozen food and protein.
Janitorial and Sanitation
Efforts continue in our janitorial and sanitation industries. This past fall, PURE Hard Surface was the cover article of School Bus Ride Magazine, an official publication of the National Association for Public Transportation. The article focuses on PURE Hard Surface as a product that combines the highest efficacy with the lowest EPA toxicity levels making it an ideal safety measure for student transportation and classroom disinfection efforts. PURE Hard Surface adoption continues and is now in over 20 school districts across the U.S. and growing.
Lighthouse for the Blind and Visually Impaired, our partner that blends and bottles PURE Hard Surface in its EPA-registered facility, was faced with pandemic and supply chain issues during the final phase of bringing its new facility on-line. While these issues have caused delays, production is now slated for this quarter. Lighthouse continues to sell PURE Hard Surface to their regular customers and have added 10 new Government Supply Administration (GSA) distributors as well as sales and business development staff to aid the National Industries for the Blind in their efforts to sell PURE Hard Surface - Ability One products.
Tom Y. Lee, Chief Executive Officer, said, “Our end-users continue to grow in all segments, however, the global pandemic continues to create labor and material shortages. These issues, along with the over-purchase of chemistry, continue to be hurdles in selling our products. PURE's focus needs to be enhanced in 2022. This is why the Board of Directors has decided to invest in a formal marketing function that will be designed to help drive leads and a strong sales pipeline intended to increase revenue in all verticals. Marketing will also help to publicize our competitive delineation and compelling brand. We believe that refreshing the website, building new messaging and content, as well as tracking sales leads and revenue through our new CRM (customer relationship management) software, will help to drive growth. Additionally, we plan to add more sales headcount intended to propel the business forward in the coming year,” concluded Lee.
About PURE Bioscience, Inc.
PURE is focused on developing and commercializing our proprietary antimicrobial products primarily in the food safety arena. We provide solutions to combat the health and environmental challenges of pathogen and hygienic control. Our technology platform is based on patented, stabilized ionic silver, and our initial products contain silver dihydrogen citrate, better known as SDC. This is a broad-spectrum, non-toxic antimicrobial agent, and formulates well with other compounds. As a platform technology, SDC is distinguished from existing products in the marketplace because of its superior efficacy, reduced toxicity and mitigation of bacterial resistance. PURE is headquartered in Rancho Cucamonga, California (San Bernardino metropolitan area). Additional information on PURE is available at www.purebio.com.
Forward-looking Statements: Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Statements in this press release concerning the Company’s expectations, plans, business outlook, future performance, future potential revenues, expected results of the Company’s marketing efforts, the execution of contracts under negotiation, and any other statements concerning assumptions made or expectations as to any future events, conditions, performance or other matters, are “forward-looking statements.” Forward-looking statements inherently involve risks and uncertainties that could cause our actual results to differ materially from any forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, the Company’s failure to implement or otherwise achieve the benefits of its proposed business initiatives and plans; economic and other disruptions resulting from COVID-19; acceptance of the Company’s current and future products and services in the marketplace, including the Company’s ability to convert successful evaluations and tests for PURE Control and PURE Hard Surface into customer orders and customers continuing to place product orders as expected and to expand their use of the Company’s products; the Company’s ability to maintain relationships with its partners and other counterparties; the Company’s ability to generate sufficient revenues and reduce its operating expenses in order to reach profitability; the Company’s ability to raise the funding required to support its continued operations and the implementation of its business plan; the ability of the Company to develop effective new products and receive required regulatory approvals for such products, including the required data and regulatory approvals required to use its SDC-based technology as a direct food contact processing aid in raw meat processing and to expand its use in OLR poultry processing; competitive factors, including customer acceptance of the Company’s SDC-based products that are typically more expensive than existing treatment chemicals; dependence upon third-party vendors, including to manufacture its products; and other risks detailed in the Company’s periodic report filings with the Securities and Exchange Commission (the SEC), including its Form 10-K for the fiscal year ended July 31, 2021 and Form 10-Q for the first fiscal quarter ended October 31, 2021. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
Mark Elliott, VP Finance
PURE Bioscience, Inc.
Ph: 619-596-8600 ext: 116