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PURE Bioscience Receives Initial Orders from Leading Foodservice Distributor for PURE® Hard Surface Food Transport Sanitization Solution

January 17, 2018

Order Marks Second Food Transportation Application for New SDC-Based Antimicrobial Solution

SAN DIEGO (Jan. 17, 2018) – PURE Bioscience, Inc. (OTCQB: PURE), creator of the patented, non-toxic silver dihydrogen citrate (SDC) antimicrobial, announced today that a leading foodservice distributor has placed initial orders for PURE® Hard Surface disinfectant to be used as a new, more effective, time-efficient transportation sanitization solution on trucks and trailers transporting food.

Food transport sanitization is a new $50M+ US market for PURE. The distributor expects to use the PHS solution system wide as their new standard operating procedure. Fully deployed system wide, this customer represents approximately $3M+ in annual revenue potential to PURE.

PURE Genius Truck Sanitization

In PURE’s proprietary solution, EPA registered PURE Hard Surface is spray applied with a proprietary application method inside truck trailers that transport food to quickly eliminate microorganisms, preventing cross contamination.  Results of extensive testing with this customer demonstrated a rapid 5+ Log (100,000 CFU) reduction in pathogens with full coverage application in compliance with the new FSMA (Food Safety Modernization Act) rule. 

In addition to a 5+ Log pathogen reduction, benefits of the PURE transportation solution include:

  • Faster sanitization, reduces trailer turn-around time to :15 minutes vs. 2 hours
  • Provides 24-hour residual protection
  • Labor productivity savings + reduced water usage
  • Full coverage – refrigeration unit & air duct treated every time
  • Non-corrosive, odorless and non-caustic; mitigates bacterial resistance

 Hank R. Lambert, Chief Executive Officer, said, “We are thrilled by the rapid acceptance of our new food transportation solution by one of North America’s largest foodservice distributors. Our ability to offer carriers and distributors user-friendly trailer disinfection with significant labor savings, while minimizing downtime, are important bottom line differentiators. We anticipate follow-on orders from this distributor later in calendar Q1. We are also in advanced discussions with other food transport companies, and look forward to building this new market for PURE.”

In December, PURE announced it had received its first food transportation industry order from iGPS Logistics, the leading plastic pallet pooling service provider in North America.

About PURE Bioscience, Inc. 

PURE Bioscience, Inc. is focused on developing and commercializing our proprietary antimicrobial products primarily in the food safety arena -- providing solutions to the health and environmental challenges of pathogen and hygienic control. Our technology platform is based on patented stabilized ionic silver, and our initial products contain silver dihydrogen citrate, or SDC. SDC is a broad-spectrum, non-toxic antimicrobial agent, which offers 24-hour residual protection and formulates well with other compounds. As a platform technology, SDC is distinguished from existing products in the marketplace because of its superior efficacy, reduced toxicity and it mitigates bacterial resistance. PURE is headquartered in El Cajon, California (San Diego metropolitan area). Additional information on PURE is available at

Forward-looking Statements  

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause our actual results to differ materially from any forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, the Company’s failure to implement or otherwise achieve the benefits of its proposed business initiatives and plans; acceptance of the Company's current and future products and services in the marketplace, including the Company’s ability to convert successful evaluations and tests for PURE Control into customer orders and customers continuing to place product orders as expected and to expand their use of the Company’s products; the ability of the Company to develop effective new products and receive required regulatory approvals for such products, including the required data and regulatory approvals required to use its SDC-based technology as a direct food contact processing aid in raw meat processing and to expand its use in OLR poultry processing; competitive factors, including customer acceptance of the Company’s SDC-based products that are typically more expensive than existing treatment chemicals; dependence upon third-party vendors, including to manufacture its products; and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission (the SEC), including its Form 10-K for the fiscal year ended July 31, 2017 and Form 10-Q for the first fiscal quarter ended October 31, 2017. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. 



Hank Lambert, CEO

Terri MacInnis, VP of IR

Tom Hemingway

PURE Bioscience, Inc.

Bibicoff + MacInnis, Inc.

Redwood Investment Group

619-596-8600 ext.103