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PURE Bioscience Sets Q3 Results Conference Call to Update Progress of FDA Approved PURE Control® Antimicrobial and the Company’s Food Safety Solutions Strategy

May 24, 2016

SAN DIEGO – (May 24, 2016) – PURE Bioscience, Inc.(OTCQB: PURE), creator of the patented silver dihydrogen citrate (SDC) antimicrobial, announced today that on June 9, 2016 the Company will file its Form 10-Q shortly after the close of the market and host an investor conference call that day at 1:30pm PDT (4:30pm EDT) to review fiscal third quarter financial results.

In addition to discussion of financial results, the PURE management team will review the progress made to commercialize SDC as a food safety solution – including the status of the USDA in-plant trial for PURE Control® as a raw poultry processing aid.

The Participant Dial-In Number for the conference call is 1-631-891-4304. Participants should dial in to the call at least five minutes before 1:30pm PDT (4:30pm EDT) on June 9, 2016. The call can also be accessed "live" online at http://public.viavid.com/index.php?id=119761.

A replay of the webcast will be available on the Company’s website (http://www.purebio.com/about/investor_relations). Also, a replay of the conference call will be available by dialing 1-877-870-5176 (international participants dial 1-858-384-5517) starting June 9, 2016, at 7:30pm Eastern Time through June 16, 2016 at 11:59 pm Eastern Time. Please use PIN Number 10001242.

About PURE Bioscience, Inc.

PURE Bioscience, Inc. is focused on developing and commercializing our proprietary antimicrobial products primarily in the food safety arena -- providing solutions to the health and environmental challenges of pathogen and hygienic control. Our technology platform is based on patented stabilized ionic silver, and our initial products contain silver dihydrogen citrate, or SDC. SDC is a broad-spectrum, non-toxic antimicrobial agent, which offers 24-hour residual protection and formulates well with other compounds. As a platform technology, SDC is distinguished from existing products in the marketplace because of its superior efficacy, reduced toxicity and the inability of bacteria to form a resistance to it. PURE is headquartered in El Cajon, California (San Diego metropolitan area). Additional information on PURE is available at www.purebio.com.

Forward-looking Statements

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause our actual results to differ materially from the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, the Company’s failure to implement or otherwise achieve the benefits of its proposed business initiatives and plans; acceptance of the Company's current and future products and services in the marketplace, including the Company’s ability to convert successful evaluations into customer orders; the ability of the Company to develop effective new products and receive required regulatory approvals for such products, including the required data

and regulatory approvals required to use its SDC-based technology as a direct food contact processing aid in raw poultry and raw meat processing; competitive factors; dependence upon third-party vendors, including to manufacture its products; and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission (the SEC), including its Form 10-K for the fiscal year ended July 31, 2015, its Form 10-Q for the first quarter ended October 31, 2015 and its Form 10-Q for the second quarter ended January 31, 2016. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

Contacts:

Hank Lambert, CEO                           Terri MacInnis, VP of IR                      Tom Hemingway       

PURE Bioscience, Inc.                         Bibicoff + MacInnis, Inc.                     Redwood Investment Group

619-596-8600 ext.103                         818-379-8500                                       714-978-4425

hlambert@purebio.com                     terri@bibimac.com                            tomh@redwoodfin.com