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PURE Bioscience to Present at the LD Micro Conference

November 19, 2015

SAN DIEGO (Nov. 19, 2015) - PURE Bioscience, Inc. (OTCQB: PURE), creator of the patented silver dihydrogen citrate (SDC) antimicrobial, today announced that Hank R. Lambert, CEO, will present at the LD Micro Conference on Wednesday, December 2nd, at 12:30pm PST, at the Luxe Hotel Sunset Boulevard in Los Angeles. 

 Lambert will discuss the progress of imminent regulatory approvals (from the FDA and USDA) and the Company’s dual path strategy to establish PURE’s SDC antimicrobial technology as a novel and proprietary food safety solution, including:

  •  PURE® Hard Surface disinfectant – EPA registered; Ongoing phased sales rollout to SUBWAY® Restaurants* nationwide (25% penetration to date); use expanding with over 20 national food processors.
  • PURE Control® direct food contact processing aid – Approvals pending; Estimate commercialization by end of calendar Q1 2016 into combined $650 million market.

    • Raw Poultry Processing - Test results indicated the ability to reduce Salmonella below detectable levels.

      • FDA - Pending Food Contact Notification (FCN) with the FDA effective date expected in late December;

      • USDA - Preparing to conduct in-plant process validation and optimization trials with the authorization of the USDA.

    • Fresh Produce Processing - Test results indicated over a 100-fold improvement over current industry practices in reducing pathogens such as Listeria, E.coli and Salmonella.

About LD Micro

LD Micro is an investment newsletter firm that focuses on finding undervalued companies in the micro-cap space. Since 2002, the firm has published reports on select companies throughout the year. The firm also hosts the LD Micro Invitational. It is a non-registered investment advisor. For more information, please contact 408-457-1042 or visit www.ldmicro.com.

 About PURE Bioscience, Inc.  

PURE Bioscience, Inc. is focused on developing and commercializing our proprietary antimicrobial products primarily in the food safety arena -- providing solutions to the health and environmental challenges of pathogen and hygienic control. Our technology platform is based on patented stabilized ionic silver, and our initial products contain silver dihydrogen citrate, or SDC. SDC is a broad-spectrum, non-toxic antimicrobial agent, which offers 24-hour residual protection and formulates well with other compounds. As a platform technology, SDC is distinguished from existing products in the marketplace because of its superior efficacy, reduced toxicity and the inability of bacteria to form a resistance to it. PURE is headquartered in El Cajon, California (San Diego metropolitan area). Additional information on PURE is available at www.purebio.com.

Forward-looking Statements   
Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause our actual results to differ materially from the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, the Company’s failure to implement or otherwise achieve the benefits of its proposed business initiatives and plans; acceptance of the Company's current and future products and services in the marketplace, including acceptance of the Company’s PURE Hard Surface disinfectant by SUBWAY® franchisees; and the ability to convert successful evaluations into customer orders; the ability of the Company to develop effective new products and receive required regulatory approvals for such products, including the required data and regulatory approvals required to use its SDC-based technology as a direct food contact processing aid in raw poultry, produce and raw meat processing; competitive factors; dependence upon third-party vendors, including to manufacture its products; and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission (the SEC), including its Form 10-K for the fiscal year ended July 31, 2015 and filed with the SEC on October 28, 2015. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

Company Contact:

Hank Lambert, CEO
PURE Bioscience, Inc.
619-596-8600 ext.103
hlambert@purebio.com

IR Contacts:

Terri MacInnis, Director of IR
Bibicoff + MacInnis, Inc.
818-379-8500
terri@bibimac.com

Tom Hemingway
Redwood Investment Group
714-978-4425 
tomh@redwoodfin.com