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PURE Bioscience, Inc. is focused on developing and commercializing our proprietary antimicrobial products primarily in the food safety arena-- providing solutions to the health and environmental challenges of pathogen and hygienic control. Our technology platform is based on patented stabilized ionic silver, and our initial products contain Silver Dihydrogen Citrate, or SDC. SDC is a broad-spectrum, non-toxic antimicrobial agent, which offers 24-hour residual protection and formulates well with other compounds. As a platform technology, SDC is distinguished from existing products in the marketplace because of its superior efficacy, reduced toxicity and the inability of bacteria to form a resistance to it. PURE is headquartered in El Cajon, California (San Diego metropolitan area).

Inquiries about stock accounts, or change in name or address may be directed to PURE Bioscience's stock transfer agent:

Computershare Trust Company
P.O. BOX 30170
College Station, TX 77842-3170

Overnight correspondence should be sent to:

Computershare Trust Company
211 Quality Circle, Suite 210
College Station, TX 77845

Other investor inquires may be directed to:

Peter Wulff
Chief Financial Officer / Chief Operating Officer

Terri MacInnis, VP of IR
Bibicoff + MacInnis, Inc.

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