Read about PURE Bioscience in the NYTimes (8/2009)

Other Recent Media Coverage

The Huffington Post, June 14, 2010
The Huffington Post published an article by Sheila Shayon entitled, "IV-7: The Next Generation of Germ Defense," on June 14, 2010. This article can be accessed by clicking here.
BrandChannel.com, June 11, 2010
BrandChannel.com published an feature story by Sheila Shayon entitled, “IV-7 The Next Generation of Germ Defense,” based on her interview with Mike Krall, John Rochon, and Russ Mack about the recent launch of IV-7’s direct selling campaign. The article can be accessed by clicking here.
BrandChannel, May 25, 2010
BrandChannel published an article by Sheila Shayon entitled, “IV-7 Enlists in War on Germs.” The article can be accessed by clicking here.
American Chronicle, May 25, 2010
American Chronicle published an article by M.E. Garza entitled, "News and FDA Updates for PPD, PURE, Synta." on May 25, 2010. This article can be accessed by clicking here.
DM News, May 24, 2010
DM News published an article by Nathan Golia entitled, “Richmont Launches IV-7 with Direct Selling Campaign.” The article can be accessed by clicking here.
BioMedReports, May 24, 2010
BioMedReports published a news brief on the direct sales launch of IV-7. The article can be accessed by clicking here.
ISSA, May 24, 2010
ISSA published a news brief entitled, "PURE Bioscience Announces Direct Sales Launch of IV-7." The article can be accessed by clicking here.
MarketWatch, April 8, 2010
MarketWatch Reporter Val Kennedy interviewed Mike Krall, President and CEO of PURE Bioscience, about the recent launch of PURE’s new product, IV-7. The interview can be accessed online at both Marketwatch and The Wall Street Journal.
ISSA, April 7, 2010
ISSA published an article entitled, "EPA Clears New PURE Bioscience Product; Stocks Soar," on April 7, 2010. This article can be accessed by clicking here.
Fox Business, April 6, 2010
Fox Business published an article by Darryl R. Isherwood entitled, "PURE Shares Jump on EPA Approval," on April 6, 2010. This article can be accessed by clicking here.
Associated Press, April 6, 2010
The Associated Press published an article entitled, "PURE Bioscience Shares Spike After EPA Clearance," on April 6, 2010. This article can be accessed by clicking here.
MarketWatch, April 6, 2010
MarketWatch published an article by Val Brickates Kennedy entitled, "PURE Bioscience Soars on EPA Nod," on April 6, 2010. This article can be accessed by clicking here.
San Diego Union Tribune, April 6, 2010
San Diego Union Tribune published an article entitled, "PURE’s Germ Killer OK’ed for Sale," on April 6, 2010. This article can be accessed by clicking here.
San Diego Daily Transcript, April 6, 2010
San Diego Daily Transcript published an article entitled, "PURE Bioscience Rises on EPA Approval," on April 6, 2010. This article can be accessed by clicking here.
TheStreet.com, April 6, 2010
TheStreet.com published a market wrap-up by Robert Holmes, referencing that PURE Bioscience received U.S. EPA Registration for its SDC-Based Disinfectant and Food Contact Surface Sanitizer. The article can be accessed by clicking here.
RTTNews, April 6, 2010
RTTNews published an article entitled, "PURE Bioscience’s SDS-Based Product Gets US EPA Registration; Shares Soar," on April 6, 2010. This article can be accessed by clicking here.
BioMedReports, April 6, 2010
BioMedReports published an article referencing that PURE Bioscience received U.S. EPA Registration for its SDC-Based Disinfectant and Food Contact Surface Sanitizer. This article can be accessed by clicking here.
24/7 Wall St., April 6, 2010
24/7 Wall St. published a market wrap-up by Jon C. Ogg referencing that PURE Bioscience received U.S. EPA Registration for its SDC-Based Disinfectant and Food Contact Surface Sanitizer. This article can be accessed by clicking here.
ISSA, March 12, 2010
ISSA published a brief on IV-7 in the "Weekly Product Showcase" section in the March 12, 2010 edition of ISSA. This article can be accessed by clicking here.
American Chronicle, March 2, 2010
American Chronicle published a brief on IV-7 in the March 2, 2010 edition of American Chronicle. This article can be accessed by clicking here.
BioMedReports, March 1, 2010
BioMedReports published a brief on IV-7 in the March 1, 2010 edition of BioMedReports. This article can be accessed by clicking here.
Clinical Lab Products, February 2010 Issue
Clinical Lab Products published an article on SpectraSan 24 in the "Safety Products" section in the February 2010 edition of Clinical Lab Products regarding the various uses and disinfectant properties of SpectraSan 24. This article can be accessed by clicking here.
Chemistry & Industry, February 22, 2010
Chemistry & Industry published a byline by Mike Krall titled "Stabilised Silver: A Gentle Killer" in the February 22, 2010 edition of Chemistry & Industry regarding SDC technology and its many applications. This article can be accessed by clicking here.
Voice America Radio, December 11, 2009
Radio Host Jill Buck interviewed Michael Krall, on Go Green Radio, a channel on Voice America Radio, the largest producer of original Internet talk radio programming in the world. The broadcast can be accessed by clicking here.
The San Diego Daily Transcript, November 24, 2009
The San Diego Daily Transcript published an article titled "Pure Bioscience disinfectants to launch next year" in the November 24, 2009 edition of The San Diego Transcript regarding PURE’s agreement with Charlotte Products. This article can be accessed by clicking here.
The Cleanzine, November 20, 2009
Cleanzine published an article by PURE Bioscience Director of Regulatory Affairs and Senior Microbiologist Dolana Blout on "Cleaning tips for this winter" in the November 20, 2009 edition. The article discusses the effectiveness of SDC in keeping a healthy and clean home this winter, and features a SpectraSan24. This article can be accessed by clicking here.
Greener World Media, November 20, 2009
Greener World Media published a byline by PURE Bioscience CEO Mike Krall titled "How Silver Can Bring a New Element to Green Chemistry" on November 20, 2009. The article was featured on two Greener World Media web sites simultaneously, GreenerDesign.com and GreenBiz.com, and discusses the effectiveness of SDC. This article can be accessed by clicking here.
MSN Money, October 27, 2009
Published a brief in the Market Report section on PURE’s announcement that its SDC-based hard surface disinfectant is effective against the 2009 H1N1 and is included on the list published by the U.S. Environmental Protection Agency of antimicrobial products effective against the 2009 H1N1 flu strain. The article can be accessed by clicking here.
San Diego Transcript, October 27, 2009
Published an article entitled, "PURE Touts Disinfectant as Effective Against Swine Flu,"covering the announcement that the (SDC) antimicrobial is effective against the 2009 H1N1 flu virus. The article can be accessed by clicking here.
Forbes.com, October 26, 2009
Forbes published a byline by Michael Krall titled "EPA Classifies "Green" Antimicrobial as Pesticide — Do Regulations Need a Refresh?" on October 26, 2009 in the "Executive Journal" section of Forbes CEO Network. This article can be accessed by clicking here.
TheStreet.com, September 4, 2009
Gregg Greenberg interviewed Mike Krall on the use of SDC as a hard surface cleaner, in response to the Swine Flu outbreak. The interview can be accessed by clicking here.
The New York Times, August 23, 2009
Reporter Natasha Singer published an article titled "How to Kill Germs, and Consumer Resistance" in the August 23, 2009 edition of The New York Times. The article discusses the current uses of SDC as well as the broader market opportunity for the technology. The article can be accessed by clicking here.
Food Production Daily, August 19, 2009
Reporter Guy Montague-Jones published an article titled "EPA registration approves sanitizer for food processing plants" in Food Production Daily regarding Pure Bioscience’s announcement of EPA approval for SDC’s use in food processing and production industry as well as restaurants and private homes. This article can be accessed by clicking here.
MEDCITY NEWS, August 5, 2009
Reporter Mary Vanac published an article titled "Cleveland Clinic takes an equity stake in Pennsylvania antimicrobial drug developer" on August 5, 2009 regarding Pure Bioscience’s agreement with the Cleveland Clinic. This article can be accessed by clicking here.
Biotech Transfer Week, August 5, 2009
Reporter Ben Butkus published an article titled "Cleveland Clinic Inks Separate Research Pacts with FTA Therapeutics, Aspect Medical Systems" in the August 5, 2009 edition of BioTech Transfer Week on genomeweb.com regarding PURE’s agreement with the Cleveland Clinic. This article can be accessed by clicking here.
CleanTech Brief, August 3, 2009
PURE Bioscience CEO Michael L. Krall published a byline article titled "Innovation: Silver Is The New ‘Green’" in the August 3, 2009 edition of CleanTech Brief about the current "green" movement, the evolution of silver technology, and the effectiveness of SDC. This article can be accessed by clicking here.
Crain’s Cleveland Business, July 30, 2009
Reporter Shannon Mortland published an article titled "Cleveland Clinic takes equity stake in Pa. pharmaceutical company" in the July 30, 2009 edition of Crain’s Cleveland Business regarding PURE’s agreement with the Cleveland Clinic. The article can be accessed by clicking here.
Forbes, July 30, 2009
Reporter Jonathan Fahey published an article titled "PURE Bioscience Looks for Silver Lining" in the July 30, 2009 edition of Forbes. The story appeared in the "Out Of the Labs" column and focuses on the science behind SDC and the many uses of the technology as well as the Cleveland Clinic announcement. The article can be accessed by clicking here.
MSN Money, July 30, 2009
MSN Money published a brief on July 30, 2009 in their "Market Report – In Play" section covering PURE’s announcement of their partnership with the Cleveland Clinic. The article can be accessed by clicking here.
StreetInsider.com, July 9, 2009
StreetInsider.com published an article on July 9, 2009 in their "Morning Movers" section commenting that PURE’s stock could be surging on reports that the Obama administration, as well as other worldwide officials, could be preparing for another wave of the A/H1N1 virus. The article can be accessed by clicking here.
Wall Street Transcript, June 2009
Reporter Michelle Risley published an article titled "MICHAEL L. KRALL – PURE BIOSCIENCE (PURE)" in the June 2009 edition of Wall Street Transcript based on her interview with Michael L. Krall on May 13. Additionally, the article was picked up on Yahoo! Finance. The article can be accessed by clicking here.
Chemical Week, May 25, 2009
Reporter Rebecca Coons published an article titled "Disinfectant Market Rises on Health Concerns" in the May 25, 2009 edition of Chemical Week. The article discusses the broad use of SDC as a specialty chemical, as well as the key markets served. The article appeared both online and in the print issue of Chemical Week and can be accessed by clicking here.
TheStreet.com, May 7, 2009
Reporter Gregg Greenberg published a video interview titled "Anti-Swine Flu Stock Breaks Out" in the May 7, 2009 edition of TheStreet.com based on his conversation with Michael L. Krall. In the interview Michael discussed how the Company’s SDC molecule is positioned to protect against the Swine Flu and other dangerous viruses, while also explaining the larger business opportunity for SDC. The video interview was published on the website and is searchable via Yahoo! Finance and other popular online financial destinations via the Company’s ticker. The video can be accessed by clicking here.
Food Engineering Magazine, April 2009
Senior Editor Kevin T. Higgins published an interview under the title "Engineering R&D: Nanoscale silver on deck" in the April 2009 edition of Food Engineering Magazine. In the interview, PURE discusses the regulatory approval process of silver dihydrogen citrate for food-contact. The article can be accessed by clicking here.
TheStreet.com, April 28, 2009
Reporter Robert Holmes published an article titled "Swine Flu Stocks to Watch" in the April 28, 2009 edition of TheStreet.com following his interview with Michael L. Krall. PURE Bioscience is included in a portfolio of stocks expected to benefit from the recent outbreak of Swine Flu and the buzz surrounding it. The article can be accessed by clicking here.
MarketWatch, April 27, 2009
Reporter Val Brickates Kennedy published an article titled "Shares of Niche Antiviral Drugmakers Rocket on Flu News; Major Antiviral, Vaccine Makers also Gain" in the April 27, 2009 edition of MarketWatch. The article states that PURE Bioscience stocks are up following the outbreak of the swine flu virus. The article can be accessed by clicking here.
San Diego Daily Transcript, March 25, 2009
The San Diego Daily Transcript published a brief on March 25, 2009 titled "Pure Bioscience establishes distribution in India" covering the distribution in India announcement. The article can be accessed by clicking here.
TheStreet.com, May 6, 2009
Gregg Greenberg, TheStreet.com, interviewed Mike Krall on May 6, 2009 in front of the New York Stock Exchange about how the Company's SDC molecule is positioned to protect against Influenza and other dangerous pathogens, while also explaining the larger business opportunity for SDC. The video can be accessed by clicking here.
Xconomy San Diego, March 23, 2009
Reporter Juhu-Pekka Tikka published an article titled "Pure Bioscience Sets A Silver Standard for Germ-Killing Products" in the March 23, 2009 edition of Xconomy San Diego regarding the use of silver (SDC) as a "non-toxic, "green" alternative to chlorine, formaldehyde and other commercial disinfectants that have drawn some environmentalists’ ire." The article can be accessed by clicking here.
Bloomberg Radio, March 17, 2009
Reporter Jerry Azar of Bloomberg interviewed Mike Krall, President and CEO of Pure Bioscience, for his program "Bloomberg on the Ball" which ran live on Bloomberg Radio on March 17, 2009 and is archived on the Bloomberg website. The show centered on the effects of bacteria (i.e. Staph) and other contagions in sports at all levels as well as the business and industry overall. The broadcast reached more than 500,000 listeners globally, and can be accessed by clicking here.
Forbes Video Network, March 12, 2009
Reporter Michael Ozanian of Forbes Magazine interviewed Mike Krall, President and CEO of Pure Bioscience, for his program "SportsMoney" which ran live on Forbes Video Network on March 12, 2009 and is archived on the Forbes.com website. The show centered on the effects of bacteria (i.e. Staph) and other contagions in sports at all levels as well as the business and industry overall. The broadcast reached more than 7 million listeners globally, and can be accessed by clicking here.
Fox Business, December 30, 2008
Reporter Jenna Lee of Fox News interviewed Mike Krall, President and CEO of Pure Bioscience, for his program "" which ran live on Fox Business on December 30, 2008 and is archived on the Fox Business website. The broadcast reaches more than 30 million viewers globally, and can be accessed by clicking here.
Chemical Engineering News, December 8, 2008
Chemical Engineering News published a brief regarding the partnership between Pure Bioscience and Ciba which can be accessed by clicking here.
San Diego Union Tribune, December 2, 2008
Reporter Terri Somers published an article titled "El Cajon Biotech Gets Collaboration with Ciba" in the December 2, 2008 edition of the San Diego Union Tribune regarding the partnership between Pure Bioscience and Ciba. The article can be accessed by clicking here.
Knobias, December 1, 2008
Knobias reporter Fain Hughes published a brief regarding the partnership between Pure Bioscience and Ciba which can be accessed by clicking here.
M2 Europharma, December 1, 2008
M2 Europharma published a brief regarding the partnership between Pure Bioscience and Ciba which can be accessed by clicking here.
MSN Money, December 1, 2008
MSN Money published a brief regarding the partnership between Pure Bioscience and Ciba which can be accessed by clicking here.
Reuters, December 1, 2008
Reuters published a brief regarding the partnership between Pure Bioscience and Ciba which can be accessed by clicking here.
The San Diego Daily Transcript, December 1, 2008
The San Diego Daily Transcript published a brief regarding the partnership between Pure Bioscience and Ciba which can be accessed by clicking here.
Xconomy San Diego, December 1, 2008
Reporter Bruce V. Bigelow published an article titled "Pure Gets Global Marketing Partner for Germ-Killing Compound" in the December 1, 2008 edition of Xconomy regarding the partnership between Pure Bioscience and Ciba. The article can be accessed by clicking here.
Voice of America Radio, November 8, 2008
Reporter Peter Clottey of Voice of America interviewed Mike Krall, President and CEO of Pure Bioscience, for a radio broadcast which ran live on "Nightline Africa" on November 8, 2008 and is archived on the VOA website. The broadcast reached more than 100 million listeners globally, and can be accessed by clicking here.
Voice of America, November 7, 2008
Reporter Peter Clottey of Voice of America interviewed Mike Krall, President and CEO of Pure Bioscience for an article on how the Company is working with several African countries to improve the quality of water and agriculture. The article appeared on VOAnews.com, and can be accessed by clicking here.