PURE Bioscience to Present at the Source Capital Group

Small Cap Virtual Conference

SAN DIEGO, CA, May 12, 2010 – PURE Bioscience (NASDAQ: PURE) today announced that President and CEO Michael L. Krall will be presenting at the Source Capital Group Small Cap Virtual Conference, scheduled for May 18-19, 2010. The presentation will provide a corporate overview and discuss the Company’s growth strategy.

The Source Capital Group Small Cap Virtual Conference will showcase top emerging small and micro cap companies as they present on a global platform.  The virtual conference will be held from May 18-19, 2010 and will be broadcast at www.sourcegrp.com/conference

Fund managers and investment professionals interested in additional information or scheduling a one-on-one conversation with PURE Bioscience should visit www.sourcegrp.com/conference/confsect6.html or contact Matthew Buttner at MButtner@sourcegrp.com 203-341-3500 ext. 237.

About PURE Bioscience

PURE Bioscience develops and markets technology-based bioscience products that provide solutions to numerous global health challenges, including Staph (MRSA). PURE's proprietary high efficacy/low toxicity bioscience technologies, including its silver dihydrogen citrate-based antimicrobials, represent innovative advances in diverse markets and lead today's global trend toward industry and consumer use of "green" products while providing competitive advantages in efficacy and safety.  Patented SDC is an electrolytically generated source of stabilized ionic silver which formulates well with other compounds. As a platform technology, SDC is distinguished from competitors in the marketplace because of its superior efficacy, reduced toxicity and the inability of bacteria to form a resistance to it. PURE is headquartered in El Cajon, California (San Diego metropolitan area).  Additional information on PURE is available at www.purebio.com.

About Source Capital Group, Inc.

Source Capital Group, Inc. is a full-service financial institution, specializing in middle-market investment banking transactions, distressed and high yield debt securities, investment management, mortgages, and business lending. Source has provided equity, debt, and structured finance solutions to both public and private companies in a variety of industries, including energy, oil and gas, telecommunications, technology, biotech, and consumer goods. Source Capital Group, Inc. was founded in 1992 and is headquartered in Westport, Connecticut. Member FINRA/SIPC. To learn more about Source Capital Group, please visit: www.sourcegrp.com.