Conference Call to Begin at 4:30 p.m. Eastern

SAN DIEGO March 3, 2010 – PURE Bioscience (NASDAQ: PURE) today announced that it will report results for the second quarter of fiscal 2010 after market close on Thursday March 11, 2010.

Michael L. Krall, President and CEO, will host a conference call on Thursday , March 11, 2010 at 4:30 p.m. Eastern (1:30 p.m. Pacific) to review and discuss second quarter financial results and provide a business update. 

Shareholders and other interested parties may participate in the conference call by dialing 877-407-8033 or (International) 201 689-8033 a few minutes before the call start time.

The call is being webcast by Vcall and can be accessed at www.purebio.com. Investors can also access the webcast at www.InvestorCalendar.com 

The webcast will be available for replay through June 12, 2010.  A replay of the conference call will be accessible until midnight June 11, 2010 by dialing 877-660-6853 or (International) 201-612-7415, and entering the Account #: 286 and the Conference ID #: 346416.

About PURE Bioscience

PURE Bioscience develops and markets technology-based bioscience products that provide solutions to numerous global health challenges, including Staph (MRSA). PURE's proprietary high efficacy/low toxicity bioscience technologies, including its silver dihydrogen citrate-based antimicrobials, represent innovative advances in diverse markets and lead today's global trend toward industry and consumer use of "green" products while providing competitive advantages in efficacy and safety.  Patented SDC is an electrolytically generated source of stabilized ionic silver which formulates well with other compounds.  As a platform technology, SDC is distinguished from competitors in the marketplace because of its superior efficacy, reduced toxicity and the inability of bacteria to form a resistance to it. PURE is headquartered in El Cajon, California (San Diego metropolitan area).  Additional information on PURE is available at www.purebio.com.