PURE Bioscience’s SDC Technology Featured on National H1N1 Education Tour
Public Information Tour Promotes Broad Spectrum Disinfectant for Use around Children and Pets
SAN DIEGO, Calif., December 14, 2009 – PURE Bioscience (NASDAQ: PURE), announced today that its patented silver dihydrogen citrate (SDC) antimicrobial is being featured on a national tour to educate the public about the spread of H1N1. The tour, which began last week, is led by Dr. Bob Arnot, NBC-TV medical correspondent and chief medical educator for www.TouchSurfaces.org, a recently launched public health information site of BioTech Medical. PURE Bioscience’s SDC technology is featured on the tour as the active ingredient in EPA-registered SpectraSan24™, a broad spectrum disinfectant proven to kill bacteria, fungi and viruses including Influenza A and H1N1.
According to clinical research, frequently touched surfaces like doorknobs, keyboards and countertops are the most common places where the H1N1 virus spreads to the public.
“The H1N1 or swine flu virus is incredibly resistant, living up to twenty-two hours, or three times longer than other flu viruses, on hard surface such as copy machine buttons, steering wheels, subway poles, elevator buttons, nurses’ station computers, toys, school desks, lunchroom trays, and door knobs. In short, we’re all told to cover our mouths and wash our hands but are rarely warned to avoid or disinfect the touch surfaces that harbor the virus,” says physician and popular television medical correspondent Dr. Bob Arnot, who serves as chief medical educator for www.TouchSurfaces.org.
“I recommend the new biocide in SpectraSan-24 as a hard surface disinfectant. I have found it a highly effective weapon in eradicating H1N1, MRSA, VRE, Norovirus and other dangerous pathogens commonly spread on hard surfaces,” says Dr. Arnot.
As part of the tour, television studios had previously swabbed their television cameras, anchor desks and microphones. During the interview, Dr. Arnot revealed the results of the swab tests live on the air to illustrate the presence of pathogens on frequently used hard surfaces. An example of one of the video segments can be viewed at http://www.touchsurfaces.org/videos/400.swf.
The active ingredient powering SpectraSan24 is a silver-based antimicrobial called silver dihydrogen citrate, developed, patented and registered with the EPA by PURE Bioscience. The SDC molecule quickly eliminates dangerous pathogens like H1N1 and MRSA, yet, as an EPA Category IV product, is ideal for use around children and pets.
“Through his health education campaign, Dr. Arnot is providing a vital public service to help identify areas where H1N1 lurks on hard surfaces while providing a simple solution to help stem the spread of this dangerous virus,” said Michael L. Krall, Chief Executive Officer of PURE Bioscience. “We are proud that our patented antimicrobial is featured in this campaign and fully support his efforts to build public awareness of a powerful yet responsible solution to help consumers stay healthy and virus free this winter.”
About BioTech Medical, LLC
BioTech Medical LLC is a North Canton, Ohio based division of privately-held Suarez Corporation Industries (SCI), a leading international marketing company. SCI distributes hundreds of diversified products around the world and has established its success through product innovation and multi-channel marketing. BioTech Medical’s multiple business segments are each focused on the distribution of innovative healthcare products, including the SDC-based SpectraSan24 and Cruise Control hard surface disinfectants.
About TouchSurfaces.Org
Touchsurfaces.org (http://www.touchsurfaces.org) is a public service of BioTech Medical LLC, North Canton, OH. The website is dedicated to advancing the public health by providing information on new sanitation technologies and the effective use of advanced disinfectants. The site presents relative comparisons of disinfectant products and disinfecting equipment so that concerned individuals and businesses can make an informed choice when considering the purchase of these products. Touchsurfaces.org relies upon the professional experience of doctors, sanitation industry experts and manufacturers of sanitation and disinfection products and equipment. For more information visit: http://www.touchsurfaces.org.
About PURE Bioscience
PURE Bioscience develops and markets technology-based bioscience products that provide solutions to numerous global health challenges. PURE's proprietary high efficacy/low toxicity bioscience technologies, including its silver dihydrogen citrate (SDC)- based antimicrobials, represent innovative advances in diverse markets and lead today's global trend toward industry and consumer use of "green" products while providing competitive advantages in efficacy and safety. Patented SDC is an electrolytically generated source of stabilized ionic silver which formulates well with other compounds. As a platform technology, SDC is distinguished from competitors in the marketplace because of its superior efficacy, reduced toxicity and the inability of bacteria to form a resistance to it. PURE is headquartered in El Cajon, California (San Diego metropolitan area). Additional information on PURE is available at www.purebio.com.